27 December 2018

MRP Of Pay Channels , Offered By Broadcasters To Subscriber As Reported To TRAI

MRP Of Pay Channels , Offered By Broadcasters To Subscriber As Reported To TRAI

As per the new tariff regime set by the regulator, consumers now have the option to select and pay only for TV channels they want to watch at the maximum retail price (MRP) set by the respective broadcasters.

In the last few days, all the TV networks ha ..

Back of the envelope calculation by ET shows that at the announced bouquet prices, for the basic, non premium channels, a consumer in the Hindi heartland (no HD or regional channels), will end up paying Rs 430-440 per month under the new tariffs. Currently, in phase III and IV towns, consumers pay a monthly bill of Rs 200-250, and in large cities, a cable/ DTH bill for 250+ channels – which includes sports and regional channels – costs between to Rs 350-400.

In short, in the new regime, a consumer will have to pay up to Rs 450 a month for the basic channels, without regional or sports, if he or she is opting for bouquets. If they go for a-la- carte, the bill will be over Rs 800 as bouquets are at a discount of 35-55%.

Vivekanand Subbaraman, analyst at Ambit Capital, said, “One can expect Phase I/II subscribers to pay more but convincing price sensitive Phase III/IV subscribers to cough extra for TV services, who are currently paying Rs 200- ..

Star, Zee, Sony Come Out With Channel Pricing Under TRAI's New Tariff Regime

Major broadcasters such as Zee Entertainment, Sony Picture Networks and Star India have come out with their a-la-carte and bouquet prices of their channels as mandated under the new framework for broadcasting and cable services by the sectoral regulator TRAI, applicable from December 29, 2018.

The new framework allows consumers to select and pay only for the channels they wish to view and requires TV broadcasters to disclose maximum retail price (MRP) of channels individually and that of bouquets.

The new regime, which is now applicable, would now give choice to consumers, deciding over the channel, which he wants to watch. He can now choose the channels and bouquet which he wants to watch," Zee Entertainment Enterprise President, Distribution and Affiliate Atul Das told PTI.

He added: "This would give the consumers power of choice to choose their favourite channels and packs and pay only for what they want to watch."

ZEEL has brought 68 consumer-centric packs, offering genres from entertainment, movies, news, music and lifestyle. It has priced Hindi packs starting at Rs 45.

Star India has also announced its value pack in seven languages, with price range starting from Rs 25 (exclusive of taxes) for Tamil to Rs 49 for Hindi.

While Sony Picture Network, which has distribution rights for 32 channels, has also dealared its channel MRP for its a-la-carte and bouquets on its website.


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